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Blockchain & Cryptocurrency

Accelerating GTM for Crypto Staking Startup with Offshore Team

Accelerating go-to-market strategy with offshore engineering team and fractional CTO

80%

Increase in Productivity

25%

Faster Response Time

3 Months

Saved on GTM

The Challenge

Our client, an innovative cryptocurrency staking platform, faced critical challenges in bringing their product to market quickly while maintaining high-quality standards. As an early-stage startup, they needed to balance rapid development with resource constraints to secure their next round of funding.
Key objectives were to:
  • Quickly build a robust infrastructure and architecture for the staking platform
  • Accelerate the go-to-market timeline to gain early market traction
  • Manage development efficiently with limited resources
  • Ensure seamless collaboration between offshore engineers and onshore stakeholders
  • Establish a strong technical foundation to attract investor interest
To address these challenges, the client required a strategic partner who could provide both skilled engineering talent and high-level technical leadership.

The Solution

We partnered with the client to design and implement a solution that would fast-track their go-to-market strategy while building a solid technical foundation. Our approach involved three key components:
1. Building the Team:
A lean but highly skilled team was assembled to meet the client's specific needs:
  • Fractional CTO: An experienced blockchain architect with a track record in successful crypto projects, providing 20 hours per week of strategic guidance and technical leadership.
  • Senior Backend Engineer: Specializing in blockchain integration, smart contract interaction, and secure wallet management.
  • Full-stack Engineer: Proficient in both frontend and backend development, with experience in building user interfaces for crypto applications.
  • DevOps Engineer: Experienced in setting up and maintaining secure, scalable infrastructure for blockchain applications.
This team was carefully selected to provide comprehensive coverage of the technical needs of a crypto staking platform.
2. Running Operations:
We implemented an agile methodology with a focus on rapid development and close collaboration:
  • Infrastructure Setup: Rapidly deployed a secure, scalable cloud infrastructure using AWS, with a focus on high availability and data protection.
  • Architecture Design: The fractional CTO led the design of a modular, scalable architecture that could support future growth and feature additions.
  • Agile Sprints: Implemented 1-week sprints to maintain a rapid development pace and allow for frequent stakeholder feedback.
  • Daily Sync: Conducted daily video calls between the offshore team and onshore stakeholders (founders, PM, designers) to ensure alignment and swift decision-making.
  • Collaborative Tools: Utilized GitHub for version control, Jira for project management, and Figma for design collaboration.
3. Stakeholder Collaboration:
Ensuring seamless interaction between the offshore team and key stakeholders was crucial:
  • Weekly Strategy Meetings: The fractional CTO participated in weekly meetings with founders to align technical direction with business goals.
  • Design-to-Development Workflow: Established a streamlined process for translating designs into functional features, with regular check-ins between engineers and designers.
  • Product Roadmap Reviews: Conducted bi-weekly sessions with the product manager to prioritize features and plan sprints effectively.
  • Investor Pitch Support: The fractional CTO assisted in preparing technical documentation and participated in investor meetings to bolster the startup's fundraising efforts.

The Result

The implementation of this offshore team and fractional CTO model had a significant impact on the client's go-to-market strategy and fundraising success:
  • 50% Reduction in Time-to-Market: Launched the MVP in 6 months, half the time initially estimated for an in-house team.
  • Successful Fundraising: The robust technical foundation and rapid progress helped secure the next funding round, exceeding the target by 20%.
  • 95% On-Time Sprint Completion Rate: High productivity and effective collaboration led to consistent delivery of sprint goals.
  • 30% Cost Savings: Compared to building an equivalent in-house team in a major tech hub.
  • Scalable Architecture: The platform successfully handled a 300% increase in users within the first three months post-launch without significant issues.

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